Ansprechbar – Entwickler in Polen

Accelleron: brand development and implementation

Admind Branding & Communications

Background The Accelleron logo and brand basics (typography, colour palette, tone of voice, and more) are the results of work done by MetaDesign – a creative studio we often cooperate with. However, brand basics were only the beginning. Our task was to implement and develop a new brand into all the Accelleron resources. With more than 150 strategy and design experts on board and a capacity adapted to the largest branding projects for global brands, Admind suited this task perfectly. We assembled a dedicated, multidisciplinary team that covered all the competences needed to meet the challenge. Solution While working on new branded assets, we simultaneously developed 22 principles and guidelines for, among others, logotype, print, digital media, tradeshows & events materials, and workwear. Then, we implemented a complex brand portal for Accelleron employees. Scope of this project included: * Architecture and structure preparation * UX&UI * Animation * Writing some texts for the portal In addition, we launched three media libraries (due to the need to differentiate access for 3 user groups), with all the taxonomy and categorisation. Our experts prepared an approval workflow called “Waiting Room” where users can add materials they wish to make public. Once they are submitted, our Brand Advisory team checks that the files are on-brand and that the format and quality meet standards. Once approved, we set appropriate access to these files, categorise them, describe them and publish them in the library. More about the project details: https://admindagency.com/projects/accelleron-brand-development-and-implementation/

Visual Identity: AI for Changemakers Accelerator

Admind Branding & Communications

The AI for Changemakers Accelerator helps nonprofits and social businesses use AI to increase their impact. Supported by over 100 NGOs, tech giants, and outstanding companies, this global initiative leverages AI for social good. Admind’s main goal was to create a visual identity that resonated with a diverse audience. By utilizing AI-generated images and thoughtful design elements, Admind effectively communicated the synergy between advanced technology and the impactful missions of nonprofits. This project showcased AI’s potential in enhancing non-profit work and demonstrated Admind’s expertise in strategic design, creating meaningful connections across diverse sectors. The resulting visual identity for Tech To The Rescue highlights our commitment to innovation and comprehensive branding solutions that drive positive change. More information regarding the project: https://admindagency.com/projects/visual-identity-ai-for-changemakers-accelerator/

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